Why We Started Infilla

Planners do the toughest jobs in government with the least support. Better tools mean faster approvals and more housing built.

Jenny Song, CEO & Founder

Jenny Song, CEO & Founder

Jenny Song, CEO & Founder

Permitting is one of the biggest barriers to building housing. As a lifelong renter frustrated by the housing crisis, Jenny saw firsthand how unpredictable and lengthy the process can be — sometimes taking years with no certainty.

Spending 1000+ hours with 300+ planners in 50+ jurisdictions, she discovered how staff manage competing expectations with outdated tools, balancing diplomacy and precision in an incredibly tough job.

We built Infilla to support these people — giving planning departments modern tools to work faster, collaborate better, and serve their communities. Today, we’re proud to partner with agencies nationwide to help accelerate approvals and deliver positive change — and we’re just getting started.